By Victoria Stoklasa, CEO
A blog is a fantastic way that a company can constantly have content to use on social media...but it doesn't have to be a one-and-done situation. Any organization can re-purpose blog content in many ways. Here's how you can use the content from one blog post over six weeks.
A blog is a fantastic way that a company can constantly have content to use on social media...but it doesn't have to be a one-and-done situation. Any organization can re-purpose blog content in many ways. Here's how you can use the content from one blog post over six weeks.
Week 1: Update your blog.
This seems like a “duh” way to start off this list, but a lot of business owners still skip out on creating new content on a regular basis. They get caught up in the actual activities of their business and let their blog go cold. Don’t have time to write blog posts? Tap someone else on your team to do it, or consider paying freelancers to create posts for you. Once the post is written, share the link on your social media accounts.
Week 2: Share the post in your e-newsletter.
A blog post is no good if nobody reads it. Make sure that you share the link not only on your social media profiles, but also on your e-newsletter. Write an enticing blurb that draws the e-newsletter recipient into wanting to click through to the blog post.
Week 3: Make an image.
Pull one sentence from your blog post—something useful, profound, or inspirational—and place it on top of a corresponding photo. This is a quick, easy way to repurpose content into something beautiful and engaging for your followers to enjoy. Here’s an example:
Week 4: Make an Infographic.
This is great for data-heavy blogs or how-to posts. Pull the key information from the text and create an infographic that will make viewers want to read more details. (Don’t know how to make an infographic? There are tons of sellers on Fiverr who can make on for you!)
Week 5: Make a Presentation.
Blogs are valuable teaching tools, so it makes sense to use them to create content to teach online in new ways. Share the info from the blog post on an online presentation platform, such as Prezi or Emaze. You can even use the blog content to develop a webinar...which is a great way to get people to sign up for your mailing list.
Week 6: Share the Blog Link Again.
This is where it all comes full circle...simply share the link to your blog post a second time. While you're at it, follow these steps for your new blog posts. You can do some or all of these suggestions, or mix up the order to create variety.
What suggestions do you have for reusing blog content? Leave a comment and let us know!
What suggestions do you have for reusing blog content? Leave a comment and let us know!
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