How do you dress for work? At Bon Visto Media, we are lucky enough to wear our pajamas—everyone works at home. Our clients have a wide range of business attire, from suits to khakis to workout clothes. Just as your dress code depends on your job, your social media strategy depends on your business. Here are some things every small business owner should consider when picking platforms for a social media presence.
You don’t have to be on every social media platform.
Go where your clients will find you.
Your industry affects your social media choices.
Here are some of the best-known platforms:
- Facebook: As the most popular platform, Facebook has a wide variety of users ranging from all ages and backgrounds. It also provides an advertising function that helps you hone in on your ideal clients.
- Twitter: Users who tweet are often young, affluent, and educated. The short-form updates are great for news headlines or funny quips.
- LinkedIn: This platform is designed for business networking, making it ideal for connecting with investors, prospective partners, or potential employees.
- Google+: The majority of uses on Google+ work in technology, and many others are business owners or decision makers. If you’re reaching out to the tech industry, Google+ is perfect.
- Pinterest: If you have a visual product to sell, Pinterest it allows you to post sharable images. Plus, 80% of users are female, so it’s a great platform for marketing to women.
- Instagram: Like Pinterest, Instagram allows companies to show off visual products. It’s also great for overseas marketing—over 70% of users are outside of the U.S.
Do you know which platform you’d pick? Want more advice? Just want to say hi? Leave a comment below!