By Hilary Montgomery, Research Associate
National Coffee day! National Bike to Work Day! National First Love Day!
What do these holidays have in common? They are part of the new age of celebrating everything. Oh, and that you probably didn’t use them to connect with your customers in September using them.
It seems these days that nearly every day there is a new holiday on social media. But have you considered how to use that to build your brand? Your customers are already interacting with the holidays. The sillier the holiday the better.
National Coffee day was about coffee (obviously) but was used to market everything from Disney to Star Trek. You could have reminded you customers about how much they love coffee AND you.
National Bike to Work Day was used to encourage people to bike to work but marketing used it for everything from biking to wine and suits. You could have used it too.
National First Love Day was used to remember first loves or in some cases first famous crushes. (My favorite was Phil from the Future.) This was just a fun holiday that you could have used to remind your customers about your business.
When using these holidays to target your customers be sure to tailor it to them and to post early in the day. Think outside of the box to get your customers interested. Don’t worry if tying the holiday into your product seems difficult at first. Practice a few and it’ll get easier.
Don’t make the same mistake this week...
To get a full list of holidays go to http://nationaldaycalendar.com
National Coffee day! National Bike to Work Day! National First Love Day!
What do these holidays have in common? They are part of the new age of celebrating everything. Oh, and that you probably didn’t use them to connect with your customers in September using them.
It seems these days that nearly every day there is a new holiday on social media. But have you considered how to use that to build your brand? Your customers are already interacting with the holidays. The sillier the holiday the better.
National Coffee day was about coffee (obviously) but was used to market everything from Disney to Star Trek. You could have reminded you customers about how much they love coffee AND you.
National Bike to Work Day was used to encourage people to bike to work but marketing used it for everything from biking to wine and suits. You could have used it too.
National First Love Day was used to remember first loves or in some cases first famous crushes. (My favorite was Phil from the Future.) This was just a fun holiday that you could have used to remind your customers about your business.
When using these holidays to target your customers be sure to tailor it to them and to post early in the day. Think outside of the box to get your customers interested. Don’t worry if tying the holiday into your product seems difficult at first. Practice a few and it’ll get easier.
Don’t make the same mistake this week...
- Use October 4 to celebrate National Taco Day and remind your customers that you love tacos as much as they do.
- October 11 to celebrate National Sausage Pizza Day as an excuse to order pizza and show your customers that pizza is for everyone.
- October 13 is The Navy’s Birthday, use it to remind your customers that you love the navy.
To get a full list of holidays go to http://nationaldaycalendar.com
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