Graphic Design for Social Media

By David Clavey, Graphic Design Intern

Hey there, my name is Dave and I’m a graphic designer. I’ve been working with graphic design and photography for a few years now and these are some helpful tips I’ve learned along the way when dealing with graphic design for social media content.

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Tip #1: Research.

Always research the company you are working for, even before you start working for them. If the company you are working for is trying to convey a certain message to their audience, make sure you understand their message so you can create graphic content that expresses what that company is truly about. Your work is going to be posted across multiple social media platforms so having a good amount of research before you start working for a company will help you create graphics that fit the company’s needs.

Tip #2: Consistency is key. 

Most companies and organizations have a specific brand identity and creating graphic content that is visually similar is extremely important; you wouldn’t want to create two completely different styles of work for the same company because that might be a bit confusing for the viewer. Being creative and having a variety of things within your work is great, but make sure some aspects of that work relates back to the company’s brand identity.

Tip #3: If you’re stuck, Google it.

I’m not saying to steal ideas from other graphic designers but if you are truly stuck or don’t know how to do something, look it up! There are so many online resources that will inspire you to come up with great ideas for the project you are working on. Look at other company’s social media platforms like Instagram or Facebook to see what the latest trends are but like I said, don’t go stealing content from other companies.  

Hopefully these 3 tips will help you on your journey to creating amazing graphic content for social media. Now get out there and start designing.