By Victoria Sterling, CEO
A new year is a time for creating a new life...and this includes a new life for your business. Many companies are already present on social media, but will 2016 be the year that your company kicks it up a notch? Ask yourself these questions and see if your company needs to improve your social media.
A new year is a time for creating a new life...and this includes a new life for your business. Many companies are already present on social media, but will 2016 be the year that your company kicks it up a notch? Ask yourself these questions and see if your company needs to improve your social media.
When was the last time your company posted on social media?
Has it been days, weeks...even months since your company last shared a post or a photo on social media? Continuous content keeps your business in front of people's eyes and at the front of their minds. (Don't have time to create daily posts? That's where we come in.)
When was the last time you gained new followers?
An active, engaging social media strategy should see not only growth in followers, but retain them as well. It means people want to be part of the conversation your company is creating. Has your business stopped gaining new followers...or worse, is it losing followers?
Are you on the wrong platform?
Are you on Facebook when you should be on LinkedIn? Or maybe you're on Twitter when you should be on Pinterest. Different audience require different audiences. If you know your audience but are trying to reach them on the wrong platform, you simply won't reach them.
Are you posting at the wrong times?
When was the last time you updated your passwords?
This isn't commonly thought of when considering social media strategy, but passwords are every bit as important as what you post. Security is important--it keeps anyone from hacking into your company's social media and finding ways to get to bank accounts or sensitive documents.
How are your images?
If your company is using the wrong type of images--to generic, too low-quality, or just plain boring--in can have a negative effect on your marketing strategy. Have a look at your images, and then have a look at the images your competition is using. What trends do you notice?
Do you see where you can improve? Leave a comment and tell us about it!
Do you see where you can improve? Leave a comment and tell us about it!
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