Create a Tutorial: Get Social Media Engagement

By Victoria Stoklasa, CEO

Value...it's the key element that people are looking for from companies they follow. Social media allows companies to provide value to their clients and customers in ways that they might not have expected. One of our favorite ways is to create a tutorial on a topic your company has mastered.

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Step 1: Pick a Topic

What is something your customers need to know how to do in order to make life easier? Providing a tutorial on that topic can establish that your company is an expert in the field and create a level of trust. Fitness professional can create a tutorial on certain exercises; business solutions companies can explain how to navigate outsourcing.

Step 2: Pick a Format

How do you want to present this tutorial? There are multiple approaches, depending on what is appropriate for what your company does:

• Blog post
• Video
• Infographic
• Image macro
• Webinar

You can even spread the information across multiple formats. (See our previous blog post "How to Use Blog Posts Again and Again" to learn more.)

Step 3: Create and Share

Tap into your experts to create the tutorial...not just experts in the topic, but experts in how to create content, such as your best writers or videographers. Once the tutorial has been created, share it across all your social media platforms. In fact, share it multiple times in the week or month to give plenty of opportunities for folks to view it. (Just don't let it be the only post you make for several days at a time...it becomes spammy.)

​Has your company created a tutorial? What was your experience? Leave a comment and let us know!