Facebook, Twitter, Instagram are several of the most popular social media platforms. From catching up with friends from another state to planning a surprise birthday party, social media has been ingrained into our lives whether we realized it or not. While social media has been helpful in terms of personable aspects, what happens when social media is involved with businesses and their employees?
According to the Society for Human Resource Management (SHRM), the benefits of using social media in the workplace can be extremely helpful in terms of widening their social circle and implementing technology that can strengthen work relationships. By utilizing social media, companies can reach out to their customers and shape their platforms to better suit their needs. This is also a great way to get personal with customers and see their products at work. Also, having a great rapport with costumers provides a great way of having others promote your product through word of mouth.
Despite the benefits, there are some cons to utilizing social media in the workplace. The same social media platform, be it Facebook or Twitter, that helps the business rely on feedback and helps customers when needed can backfire in disastrous ways. Customers who may have had a negative experience may complain on the social media platforms and may drive more customers away or stay and watch the enveloping drama unfold. In a way, costumers can see how the company deals with the situation and base their judgement on what is happening.
There is also the possibility of employees not being productive because they are too busy updating their social media platforms to do any work. This may cause consternation amongst employees and cause internal rifts amongst one another causing more conflict and less work.
There are plenty of pros and cons regarding implementing social media in your business. A business who uses social media successfully can look forward to increased productivity amongst employees as well as business when costumers see how well integrated their social media platforms are.