Voila--Bon Visto Media has started blogging! We are excited to have this platform to regularly share information with you. You'll be seeming blogs from me and the rest of the staff, covering topics in social media, marketing, and small business and start-ups. Pretty rad, huh?
Why do we have a blog?
But showing off our blogging skills is only one part of our reason for blogging. Our big reason for creating a blog is that we want to educate you. Yes, you, reading this. Our mission is to help individuals and businesses effectively connect and communicate using social media. Even a basic understanding of social media will be beneficial to your business, even if you don't have time to manage everything yourself (which is where we come in).
Should my business have a blog?
Along with the reason we at Bon Visto Media have of educating the masses, another great reason for a business to have a blog is for SEO--search engine optimization. When a website is search engine optimized, it's easier to find and is more likely to show up at the top of searches. A blog gives your site more pages, and more pages means more opportunities for your site to show up in searches. Think of it as stuffing a ballot box...but less illegal.
A less measurable but just as valuable reason for a business to have a blog is to establish that the owners and managers are experts in their field. Think about it--wouldn't you much rather work with a financial advisor who could effectively communicate what retirement plans are available? Wouldn't you be comfortable working out with a personal trainer who has proven knowledge of what exercises are best for your body type? That's what blogs can do for you--prove that you know what you're talking about.
Does your business already have a blog? Leave a comment below and let us know! Or, contact Bon Visto Media to have us help with your blog and social media management.