Blog Archives

What Will Social Media Look Like in 2016?

12/20/2015

By Victoria Stoklasa, CEO

Many of us in the small business world are making new year's resolutions to find the best practices for growing our companies. Are you prepping your social media strategy for 2016? Let's gaze into the marketing crystal ball and make some predictions for social media management in the coming year.

Traffic Tracking Will Be Difficult

Let's get the bad news out of the way: Tracking who clicks to your website from where is going to be a challenge next year, especially if users are accessing your company via smart phone or tablet. Chad Pollitt at Social Media Today explained, "Many mobile apps strip out what’s known as UTM parameters from links or simply obfuscate itself as a source. This causes analytics programs to view the traffic as direct as opposed to social or referral."

We'll See Fewer New Social Media Platforms

After a glut of newborn platforms claiming to be the next big things (you can read about three of them on our blog), development of new social networks is going to peter out. RokkMedia predicted that "there is likely to be a shift in 2016 as new and promising social media channels will soon be bought up by the bigger fish in the market. Therefore, there will be less opportunity for independently owned channels to get a foothold."

You'll Utilize One-Click Purchasing

Finally, your potential customers won't have to leave their preferred social media platform to find your products...you can use your Facebook, Pinterest and Instagram account as a one-stop shop. The folks at MakeUseOf explained, "As these social platforms increase the use of these Buy Now buttons, they receive a share of the cash...social platforms could help save merchants billions on banking fees by missing out the middle-man."

What do YOU think is going to happen on social media in 2016? Leave a comment and let us know!

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2015 in Review: Our Favorite Blog Posts

12/7/2015

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By Victoria Stoklasa, CEO

Is it just us, or did 2015 go by really fast? Like, really, REALLY fast? Eh, time flies when you're having fun and being productive, and at Bon Visto Media, we did both. Let's look back on some of our favorite social media tips, tricks, and advice from 2015...maybe it'll serve as a refresher and an inspiration for your 2016 marketing plan!

OUR TOP 10 FONTS OF 2014 (1/19/2015)

We used the typefaces in this blog post a lot...they range from beautiful to dynamic to versatile. Click here to see which one is your favorite!

HOW TO NAVIGATE PAID ADVERTISING ON SOCIAL MEDIA (2/9/2015)

It seems like a foreign language, but paid advertising is absolutely doable, regardless of the size of your business. Click here to learn the secrets!

CONTENT CREATION: ADDRESSING THE AUDIENCE, PART 1 (3/23/2015)

Click here to read the first blog post in our two-part series on how your content can engage your ideal client persona...and keep them engaged.

WHAT WE CAN LEARN FROM TREVOR NOAH'S TWITTER CONTROVERSY (4/6/2015)

When the new host of The Daily Show committed a social media faux pas, we were there to offer our advice. Click here to keep from repeating his mistake.

SOCIAL LISTENING, OR: THAT ONE TIME TWITTER GOT ME CHEAP PIZZA (5/4/2015)

Want to hear the story of how a silly tweet led to a free meal and a valuable lesson about follower growth and engagement? Click here!

THE SELFIE: WHAT'S THE BIG DEAL? (6/22/2015)

What seems like the hobby of self-absorbed teens is actually a secret tool in your marketing toolbox. Click here to learn the psychology of the selfie!

HOW TO REUSE BLOG POSTS AGAIN AND AGAIN (7/6/2015)

What a coincidence...using this link in a "year in review" post is yet another way to reuse a blog post! Click here to learn even more ways.

HOW TO TALK POLITICS ON SOCIAL MEDIA (8/30/2015)

This blog post becomes more and more relevant the closer we get to 2016. Click here to learn how to state your case without being a total jerk.

3 FACEBOOK PAGE MISTAKES WE SEE OVER AND OVER (9/14/2015)

Please, please, please...stop doing these things! Click here to learn what mistakes make our social media brains and hearts hurt.

SOCIAL MEDIA HOLIDAYS AND HOW THEY CAN CHANGE YOUR MARKETING (10/5/2015)

Big holidays like Christmas are way too obvious...click here to learn how to tap into off-beat holidays (like National Coffee Day) to reach your audience.

3 THINGS YOU CAN DO ON LINKEDIN RIGHT THIS SECOND (11/23/2015)

It's touted as one of the "big three" social media platforms, but people still don't know how to use it. Click here to read some of our advice.

Is there a topic you want us to cover on our blog in 2016? Leave a comment and let us know!