3 Facebook Page Mistakes We See Over and Over

By Victoria Stoklasa, CEO

Facebook is the social media codifier...it is one of the earliest and most successful platforms, and it both sets trends for other platforms and adopts the best practices of competitors. Because of these great traits, many businesses know that having a presence on Facebook can be vital for success. However, many companies make mistakes using this platform. These are three mistakes that we at Bon Visto Media see all the time.

#1. Not Using an Editorial Calendar

Have you seen those Facebook pages that have five posts in one day, only to follow it by three weeks of silence. Lacking a content strategy can hurt a brand's engagement, but an editorial calendar can help a business manage the content they post on Facebook. Use the insights on your Facebook page and use outside research to figure out the days and times that your ideal clients are most likely online. Then, put together a simple spreadsheet, and match those days and times with your content.

#2. Being Too Sales-y

Imagine hanging out at a bar with some friends, only for one of them to stop the conversation with a shameless plug for a product they were selling. Obnoxious, right? Facebook should be treated the same way--when people are online and chatting with friends, they don't want to be interrupted by an obvious advertisement. Posts should be used to develop a conversation with potential customers and clients, not just promote a business. Try posts that educate, entertain, or ask questions.

#3. Not Paying for Ads

A small business or start-up might be hesitant about spending too much money on advertising. However, Facebook is a business out to make money, and their algorithms work in such a way that users are more likely to see posts from friends than they are from pages they follow...unless the pages have paid for advertising placement. Fortunately, it's easy to target ads to reach your ideal audience. One safe bet is to "boost" your page posts with ad dollars so that they'll be seen by your fans and their friends. When people see that their friends like a Facebook page, it makes that page more reputable.

What are some of the worst Facebook page mistakes YOU have seen? Let us know in the comments!