One of the best ways to broadcast your presence on social media in an organic way is to find and connect with influencers--people who have a large following and who can direct those followers to you. (Think Alton Brown as a major influencer in the cooking and dining industry.) But how do you make connections with these influencers?
The Basic Research
Reach Out and Touch Someone
Twitter: Retweet and follow: this is advice that you might have heard before, but be sure that you are saying something meaningful when you retweet. A simple “love your posts” will not get you noticed. Twitter is fast paced with lots of content going across the screen so make sure you are keeping up and memorable.
Facebook: Friend and like: make sure you are friending, not just people who you want to be your customers, but also those who market to the same customers you do. Try to like at least a few things on those pages so that they will like you back, making more perspective customers see you and like you.
Have you reached out to influencers? What success have you had, and what tips do you want to share? Leave a comment and let us know!