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The Horrors of Sitting: Getting Comfortable in a Home Office

1/26/2015

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By Jeff van Booven, Production Associate


Outside the air is a frigid and torpid mass that even the Sun’s warmth cannot penetrate. Deceptive though the view outside the window is, before me is a steaming cup of Earl Grey and the speakers pump out some random opera from Pandora that I can’t understand, yet find alluringly moving. One such benefit of working from home is such a choice in musical accouterments and the ease at obtaining beverage choice; however, the budget for office furniture is lacking. This is where my story begins: the struggle to sit comfortably. 

The Struggle is Real

In the annals of history and fiction, there are far more compelling quests and trials of human spirit than trying to sit for two hours straight without some part of your body slightly aching. Lower back pain holds little weight against fighting fascists and the sore shoulder doesn’t outshine triumphing over the forces of Sauron.  However, when one spends much of their time producing content of one medium or another, the inability to sit comfortably turns into a person quest regardless of importance in the broader cosmos. 

How Did I Get Here?

The story begins with a custom-made desk. Back in my college days, when I first moved into my own apartment, I needed a desk. Rather than spend the few hundred dollars a desk at Office Depot might cost, my dad, ever somebody who knows his way around a piece of wood, sawed, sanded, and stained his way to a desk. While wood was no problem--ergonomics perhaps, is much harder to get right. Through two separate office chairs, I’ve come to believe the desk is the one ring of discomfort. From this desk, in its lightly stained plywood glory, I’ve suffered a litany of abuses.

For one, the desk is slightly two tall. Not enough to immediately be noticeable, and a taller person than myself might not even have a problem. Unfortunately, the average office chair simply doesn’t sit high enough to allow my arms to sit at the right height. A new office chair has brought me close, but adds another problem, my legs aren’t long enough to rest on the ground properly, necessitating the MacGyvering of a footrest using the box of ancient and useless tablet technology (it functions better as a brick than it ever did as an off-brand electronic device).

The other concerns the trials and tribulations of armrests. The height of the desk makes it nigh impossible to put an armrest at the right height to be usable and slip under the desk. In fact, at current, with the height my chair must sit, the armrests can’t even go low enough to fit. Further, because of a curve in the desk, one armrest must be removed in order for the chair to sit centrally at the desk instead of shunted off to one side. The result is a chair that sits too far back from the desk, meaning the lumbar support is less effective.

When will it all end?

One day I will find the right combination of chair and desk. My lower back will rest in comfort and my shoulders will work without strain. Angels may sing paeans to my leisure. However, until that day, the struggle continues. 

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Our Top 10 Fonts of 2014

1/19/2015

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By Victoria Stoklasa, CEO

One of the fun services that Bon Visto Media provides for clients is graphic design. We develop beautiful, engaging images for our clients’ prospective customers to click and share. One of the key elements of our graphic design is typography—the way the text looks in an image. As we’ve created images this past year, there were ten typefaces that we kept going back to. Here are our top ten fonts of 2014.

10. Young & Beautiful

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No, not the Lana del Rey song…although, this looks like how she would write. This script does have a youthful and feminine feel to it, making it great for communicating heartfelt messages.

9. ARB-218 Neon Blunt

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The name of this font is awkward and unwieldy. But dude, look at how great it is. Most bold, black typefaces are too overwhelming, but the hollow stripe in the middle of each stroke gave the letters a much needed brightness. It’s almost jazzy!

8. Times New Roman

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Don’t laugh—there’s a reason this font has become such a standard. Regardless of where we’ve put it, this simple, versatile serif typeface has always looked good. While a lot of fonts on this list are the typographic equivalent of infinity scarves and statement necklaces, Times New Roman is the white oxford shirt and black slacks.

7. Passion Tea

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There’s been a lot of love in the past few years for what I like to call “Where the Wild Things Are” typefaces, and Passion Tea was quite popular at Bon Visto Media. The gentle curve of the letters made it stand out from most wiry handwritten types and gave it a little more whimsy. (The fact that it’s named after one of our favorite beverages helps, too.)

6. Biko

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Does this look familiar? Why, it’s the same font that was used in creating the logo for Bon Visto Media! Okay, this entry on the list might be a bit of typographic nepotism, but we can’t help but love the geometric layout of the letters. It’s fresh while obviously referencing classic fonts, which makes it so appealing.

5. Anjelika Rose

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Everyone loves a good handwritten font. What we love about Anjelika Rose isn't just that it's cute and reminds us of a 13-year-old girl's science class notes--we love how readable it is. This works well in both the header AND the body of a piece of text.

4. Valentina

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Every time I look at this typeface, it makes my heart flutter. Couldn’t you see this on the cover of a children’s fantasy picture book? The curl and upward turn of the serifs deliver a bit more charm and magic than you would expect from a typeface.

3. Thirsty Script

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We saw this style of typeface EVERYWHERE! It wasn't just in our designs; it was everywhere else, too! And why wouldn’t it be? It’s feminine, clean, and pleasant. If you want to class up your design while still being contemporary, a bold script was the way to do it in 2014, and Thirsty Script was our favorite.

2. Bebas Neue

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While most people say Helvetica is the best go-to font, we want to make a case for Bebes Neue. It has the versatility that all designers crave—this is the sort of typeface that looks good big or small, bold or thin. Plus, it's tall, lending it an air of masculinity.

1. Zantroke

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This slab serif font is one of our favorite ways to make a statement. It’s bold without being overwhelming, and it’s structured while still allowing for the implication of movement and energy. It’s the perfect combination of elements to make it one of the most exciting typefaces we’ve had the pleasure of working with this year.

What were your favorite fonts of 2014? Did we leave off your favorite? Leave a comment and let us know!

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What is the best social media platform for your business?

1/12/2015

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By Victoria Stoklasa, CEO

How do you dress for work? At Bon Visto Media, we are lucky enough to wear our pajamas—everyone works at home. Our clients have a wide range of business attire, from suits to khakis to workout clothes. Just as your dress code depends on your job, your social media strategy depends on your business. Here are some things every small business owner should consider when picking platforms for a social media presence.

You don’t have to be on every social media platform.

One common complaint of small business owners is that there are too many social media platforms: “I don’t have time to be on Facebook, Twitter, LinkedIn, Google+, Pinterest, AND Instagram!” Managing multiple social media accounts takes a lot of time—time that should be spent on your business. There is some good news, though: You don’t need to have a presence on every platform in order to have a successful social media strategy.

Go where your clients will find you.

While being on every social media platform gives your business more chances to be seen (think of it as social media real estate), the fact is, if your clients are not there to see you, there’s no point in having a presence. If your customers aren’t on Twitter, don’t worry about tweeting every day. If you find you’re more likely to connect with potential customers via LinkedIn, focus your energy there instead. It’s better to be well established on the platform that gives you the best exposure than it is to spread yourself thin across multiple channels that you’re not able to manage effectively.

Your industry affects your social media choices.

So, how do you figure out where your new clients are? One tactic is to ask your current customers what platforms they use. Their demographics will most likely mirror those of the rest of the users on their chosen social media. Another more general tactic is to look at the stats and how each platform is used. 

Here are some of the best-known platforms:

  • Facebook: As the most popular platform, Facebook has a wide variety of users ranging from all ages and backgrounds. It also provides an advertising function that helps you hone in on your ideal clients.
  • Twitter: Users who tweet are often young, affluent, and educated. The short-form updates are great for news headlines or funny quips.
  • LinkedIn: This platform is designed for business networking, making it ideal for connecting with investors, prospective partners, or potential employees.
  • Google+: The majority of uses on Google+ work in technology, and many others are business owners or decision makers. If you’re reaching out to the tech industry, Google+ is perfect.
  • Pinterest: If you have a visual product to sell, Pinterest it allows you to post sharable images. Plus, 80% of users are female, so it’s a great platform for marketing to women.
  • Instagram: Like Pinterest, Instagram allows companies to show off visual products. It’s also great for overseas marketing—over 70% of users are outside of the U.S.

Do you know which platform you’d pick? Want more advice? Just want to say hi? Leave a comment below!

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Bon Visto Media Has a Blog! But Why?

1/5/2015

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By Victoria Stoklasa, CEO

Voila--Bon Visto Media has started blogging! We are excited to have this platform to regularly share information with you. You'll be seeming blogs from me and the rest of the staff, covering topics in social media, marketing, and small business and start-ups. Pretty rad, huh?

Why do we have a blog?

Some folks might wonder why we have a blog when we manage things like Facebook and Twitter for our clients. In fact, we at Bon Visto also manage blogs...editing them, posting them, and promoting them. 

But showing off our blogging skills is only one part of our reason for blogging. Our big reason for creating a blog is that we want to educate you. Yes, you, reading this. Our mission is to help individuals and businesses effectively connect and communicate using social media. Even a basic understanding of social media will be beneficial to your business, even if you don't have time to manage everything yourself (which is where we come in).

Should my business have a blog?

In a word: Yes! In two words: Most definitely! In three words: Yeah, it should. In four words...okay, that joke is getting old.

Along with the reason we at Bon Visto Media have of educating the masses, another great reason for a business to have a blog is for SEO--search engine optimization. When a website is search engine optimized, it's easier to find and is more likely to show up at the top of searches. A blog gives your site more pages, and more pages means more opportunities for your site to show up in searches. Think of it as stuffing a ballot box...but less illegal.

A less measurable but just as valuable reason for a business to have a blog is to establish that the owners and managers are experts in their field. Think about it--wouldn't you much rather work with a financial advisor who could effectively communicate what retirement plans are available? Wouldn't you be comfortable working out with a personal trainer who has proven knowledge of what exercises are best for your body type? That's what blogs can do for you--prove that you know what you're talking about.

Does your business already have a blog? Leave a comment below and let us know! Or, contact Bon Visto Media to have us help with your blog and social media management.

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