When I arrived in China to teach English at a university, I had no real idea of what to expect. People had given me many suggestions, including to get a VPN for my computer...which I did without any real understanding of what a VPN is or what it does. I must say, I am thankful for it. Without it, I wouldn’t have access to Skype, YouTube, or Facebook. Being an American in China is a very strange thing. I don’t understand much of what is going on around me. Since I’ve been here, though, I’ve learned a bit about the world outside of Facebook, for my students that is WeChat and QQ.
Understanding the different ways that customers use the internet outside of the little bubble in America can be extremely important for a business that is trying to grow. Even if your company is not trying to reach Asian markets, the customers that are currently in your market might be missed if you are only marketing using Twitter and Facebook.
What markets do you want to reach? Would WeChat and QQ be beneficial? Let us know your thoughts in the comments below!