This week, rather than our usual how-to style of blogs, I want to share a story with you...
Let me preface this story by explaining that, when I'm not managing social media, I spend my time being a giant dork. (Okay, honestly, I'm a giant dork at work, too.) Last week, my dorky demeanor ended up being to my advantage.
One morning, while working on a couple of projects for clients and growing hungry, I tweeted this:
See what I mean? Incredibly dorky. I published this silly, harmless tweet and moved on with the rest of my day.
Later, when I checked my email, I saw that my pizza tweet had gotten a response...from Papa John's.
Wait, what? Had I seriously just received a 50% off coupon for a dumb tweet about leftover pizza? Apparently, yes. Papa John's decided that my inane post was worth a response, and they wanted to make my situation better by offering me a fresh pizza rather than a leftover one.
Well, when people are kind enough to offer, I am kind enough to accept. My husband and I ordered a large "The Meats" pizza with garlic dipping sauce and, with the coupon code, only paid 50% of our bill.
This online encounter was a solid reminder that social listening is not only ideal for a business--it is essential. Obviously, it pays (literally) to listen to chatter beyond a business's immediate sphere. Branching out to key words and phrases on social media can help a company address issues, solve problems, and build a tribe.
My advice to Bon Visto Media's blog readers is this: Try, just once, branching out your social listening. You don't have to go as far as developing a coupon code, the way that Papa John's did. Just respond to some posts that are relevant to what you do. Then, watch and be amazed by the response.
What are your results of this social listening experiment? Let us know in the comments!