By Victoria Stoklasa, CEO
We’ve all experienced “necessary evils” when managing businesses—filing complicated paperwork, negotiating contracts, or doing detailed taxes and financial reports. Well, if these are necessary evils, we at Bon Visto Media would call paid advertising on social media a “necessary awesome”.
We’ve all experienced “necessary evils” when managing businesses—filing complicated paperwork, negotiating contracts, or doing detailed taxes and financial reports. Well, if these are necessary evils, we at Bon Visto Media would call paid advertising on social media a “necessary awesome”.
Why should my company use paid advertising?
Many platforms recognize that they are being used for business promotion, and they’re trying to put the “social” back in social media. Not only that, but the owners of these platforms know that companies will pay top dollar to advertise on social media because it provides a captive audiences and allows for users to share company content. A notable example of changes to social media is Facebook, which changed their algorithms so that news feeds are more likely to show posts from individuals’ profiles rather than companies' like pages. If a company wants to get seen, paid advertising is nearly inevitable.
Fortunately, paid ads on social media deliver results. Want a real-world example? Contently.com reported that Castrol Moto’s social reach went from 2.7 million to, once they started paying for ads, 14 million users. The effect is evident: Even if you just spend a single dollar each day, you’ll see more activity on your social media platforms...more likes, follows, comments, and so on.
Fortunately, paid ads on social media deliver results. Want a real-world example? Contently.com reported that Castrol Moto’s social reach went from 2.7 million to, once they started paying for ads, 14 million users. The effect is evident: Even if you just spend a single dollar each day, you’ll see more activity on your social media platforms...more likes, follows, comments, and so on.
Where should my company spend our advertising dollars?
There are no hard, fast rules about the best social media platform for advertising—it varies from industry to industry, and from company to company. We’ve talked in a previous blog post about knowing which platforms your audience is using, which is a crucial first step in deciding where to spend your dollars.
If your company is present on multiple platforms, don’t limit your ad spending to the obvious choices. While Facebook, Twitter, and LinkedIn are obvious choices for ad placement, less common options can reap benefits if you want to reach a niche market. For example, Pinterest is a great platform for advertising to moms, since 80% of their users are female. Content curating websites offer an alternative solution—StumbleUpon, for instance, offers full-page native advertising in which your entire website becomes the ad.
Have you had success with social ads? Or, do you have questions? Leave a comment below!
If your company is present on multiple platforms, don’t limit your ad spending to the obvious choices. While Facebook, Twitter, and LinkedIn are obvious choices for ad placement, less common options can reap benefits if you want to reach a niche market. For example, Pinterest is a great platform for advertising to moms, since 80% of their users are female. Content curating websites offer an alternative solution—StumbleUpon, for instance, offers full-page native advertising in which your entire website becomes the ad.
Have you had success with social ads? Or, do you have questions? Leave a comment below!
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