“Did you see her tweet last night?”
“No.” Checks Twitter. Gasps.
“Did you see his Snapchat story from last night?”
“No.” Checks Snapchat. Gasps.
Social media and drunken college kids go hand in hand--last night's mistakes are now public information. But this stereotype isn't all there is to understanding how college-age consumers use social media.
College kids have a constant craving of learning about new people. The whole phenomenon has even gained the infamous term “creeping”. We sit behind someone in a lecture hall who is on their computer searching Facebook. They are scrolling through someone’s pictures, and we cannot help but creep on the person they are creeping on. Creeping is how we secretly look up that cute guy we sit next to in math, or how we look up that girl to show our roommates a picture of her and say, “Ugh I wish I could do my hair like hers.” We are creepers and proud of it!
However, social media is not only used for creeping. It keeps us connected. We travel miles from home, and our friends from high school traveled even further to their own colleges. Through social media we are allowed to reconnect with these comforting relationships. Our moms are allowed to embarrassingly check in with us by posting some random picture she found funny...and even though we may roll our eyes, it still connects us to home.
Along with creeping on strangers and connecting with old friends and family, college students also communicate with their new friends on campus. When we wake up in the morning, we turn to our phones to see what the hype is for the day. What are people talking about? What is everyone else doing? We post pictures of us posing with our new friends, Snapchat the gross dining hall food, and post statuses about our frustration from studying all night at the library.
Creeping, connecting, and communicating--there is so much college students do with social media. It is our outlet and our escape.